All posts by: Paul Evans

Naming a Business or Choosing a Domain? … Consider This!

In the old days … that is, before the web and more recently social media and search … choosing the name for your business was a simple matter. If...

Groupon: The Emperor’s Tailor

You remember the story … The Emperors New Clothes a short tale by Hans Christian Andersen about two weavers who promise an Emperor a new suit of clothes that...

You’ve Hired An Agency … Now What??

Well, congratulations … you have signed an Agency of Record agreement with The Ad Buyer. What should you expect now?  The first thing will most likely be an on-boarding...

Are Super Bowl Ads a Good Deal?

This year’s Super Bowl spots are going for a cool $5 million for 30 seconds. An all-time high that has some advertisers wondering if the value is still there....

Ice T and Cloud Storage – Bad Day for Google Docs.

Way back in 2014, Ice-T that musician, rapper, songwriter, actor, record executive, record producer, and author we all know and love, sent a pretty pointed, expletive-laden tweet vowing to...

The Buyers Journey

What Is I.P. Targeting Anyway?

You may have heard of or been told about geotargeting, geofencing or all manner of “targeting” by your local digital marketing rep or phone-book-digital-company. They are selling Facebook targeting,...

#HashtagThis!

I see businesses using hashtags that are a waste of space in their social posts because they don’t understand how a hashtag actually works (or doesn’t). It’s OK … I’m here to help....

In Memoriam

Seven years ago tomorrow, March 8th – Martin Stein, Founder of RMI Direct Marketing passed from this life after a losing a battle with cancer. Martin and I shared...